What is Advertism?

In the spirit of artistic mavericks such as Picasso, Banksy, Warhol, Matisse, Beltracchi, Lichtenstein, Jack Whyte and other well-known renegades - the self-taught school of Advertism proclaims that product placement has long been a means by which creativity may support itself. Essentially the same as any commercial artistry - except honest about its goals - the difference is that opposed to seeking elaborate sponsorship - advertainment memes are humorously presented as overt advertisements for self-made applied arts projects such as Hero Chain - just one of Dylon Whytes’s unique produced-on-demand couturier product lines and Scrapbook: a story of art - his father’s full-colour memoir.

“If you find that this type of art upsets you this is due to its blatant honesty - and - well - if you’re upset by honesty - then fuck you - your lies - your hypocrisy and your motherfucking censorship.” ~ Dylon

Is artist Jack Whyte the anti-Beltracchi!?

It's hard to be part of the art world and not have at least heard passing mention of one Wolfgang Beltracchi - possibly the most talented - and reviled - art forgers in history.

Truthfully, in artistry this kind of skill is commonplace - many old masters would have apprentices who were trained to create works in the style of their master that were indistinguishable from the original. Even Pablo Picasso believed that it was possible for an artist to channel long dead creative talent by studying the works of other masters.

My father adapted this practice when he started out on the path to becoming a fine artist  - for instance this page from Scrapbook: a story of art with the Man in The Golden Helmet and The Polish Gentlemen - both re-imaginings of old master oil paintings.

However, somewhere along the line Jack Whyte chose to forge his own original styles and tell his own stories - the result? Today Beltracchi is infamous and Jack Whyte perhaps the greatest undiscovered modern master.

I've often wonder what would come of a collaborative meeting between the two? I imagine something much like the charming British movie Frequencies where the meeting of people with opposing vibratrions causes all sorts of interesting anomalies.